Travelers want a quick way to make their booking decisions while still getting all of the information that they need from review content. The findings from this research give both hotels and travel intermediaries clear direction in how to structure... read more »
How can you optimize your website with reviews and user generated content? This guide discusses why reviews and user-generated content are important, benefits of using reviews, optimizing review placement on your website, and provides some examples of businesses using reviews... read more »
You may have heard about TripAdvisor’s latest trip planning tool, TripAdvisor Questions and Answers. It is a platform that allows hoteliers to talk directly to travelers who have specific questions about their hotel. Currently the feature is only available in... read more »
Reputation Surveys (GSS) allow you to gain valuable insight and market intelligence in order to improve services and stay ahead of the competition. Better yet, Reputation Survey responses can be distributed as reviews to your sales platforms. And more reviews... read more »
Responding to reviews should be a breeze now, after getting through the simplest guide to responding to negative reviews ever. If you are still having some trouble why not get some inspiration from some of the best? Here are five examples... read more »
More Reviews = More Revenue We’ve been talking about the importance of reviews for years. With more than 80% of travelers reading reviews prior to making a booking decision, hotels must pay attention to guest opinions to stay ahead of... read more »
We recently gave plenty of reasons why collecting more reviews is important. In a nutshell, more reviews equates to more revenue. Now, let’s take things one-step further; after receiving reviews, how should hoteliers react? Responding allows hoteliers to leverage its... read more »