Best practices: Industry trends (4)

Bleisure trend

The blurring of business and leisure travel. A new segment of traveler is emerging: The bleisure or bizcation traveler. Both word and concept are merged together of “business” and “leisure”.

Using surveys for market research

One of the ways we humans are particularly smart is in our ability to use the same tool for multiple purposes. Really, isn’t this why we’re overrun with life hack articles about how to repurpose things like old toothbrushes and... read more »

The wow factor

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The effect of reviews on hotel conversion rates and pricing

Reviews and online user generated content are increasingly important for travelers during the research process and when choosing a hotel. This research was designed to better understand the relationship between review scores, conversion rates and pricing at the point of... read more »