Best practices: Consumer research identifies how to present travel review content for more bookings

Travelers want a quick way to make their booking decisions while still getting all of the information that they need from review content. The findings from this research give both hotels and travel intermediaries clear direction in how to structure their websites so that travelers can make such decisions

This research shows that summarized review content increases consumer trust while substantially decreasing the amount of time travelers need to read and digest review content. This trend is even stronger on mobile where time and space is even more limited. Travelers have clearly articulated how they want review content to be delivered in the future