Best practices: A hotelier’s guide to responding to reviews

We recently gave plenty of reasons why collecting more reviews is important. In a nutshell, more reviews equates to more revenue. Now, let’s take things one-step further; after receiving reviews, how should hoteliers react? Responding allows hoteliers to leverage its reviews into even more – more satisfied guests, more reviews and more bookings. One of the biggest benefits of responding is more reassured guests, as they see management is listening and cares; which has a ripple effect on reputation, revenue and positive word of mouth. Yet, 68% of hotels don’t respond. We created this best practices guide to help this silent majority.

Other best practices

Localism in hospitality

In our “hyper-connected” world, travelers are searching for a personal connection with their holiday destination. Some hotels have answered travelers´demand by providing local food and experiences.

Travel search and booking across screens

Consumers use many screens when planning and booking travel. While PCs still provide the highest amount of travel web traffic, mobile usage is on the rise, especially for last minute bookings. Take a look at the recent stats.