Reputation Surveys (GSS) allow you to gain valuable insight and market intelligence in order to improve services and stay ahead of the competition. Better yet, Reputation Survey responses can be distributed as reviews to your sales platforms. And more reviews = better scores, better rankings and more bookings. Chaching! Here are some tips to set your surveys up for success.
Travelers want a quick way to make their booking decisions while still getting all of the information that they need from review content. The findings from this research give both hotels and travel intermediaries clear direction in how to structure... read more »
How can you optimize your website with reviews and user generated content? This guide discusses why reviews and user-generated content are important, benefits of using reviews, optimizing review placement on your website, and provides some examples of businesses using reviews... read more »