How can you optimize your website with reviews and user generated content? This guide discusses why reviews and user-generated content are important, benefits of using reviews, optimizing review placement on your website, and provides some examples of businesses using reviews to increase conversions.
Travelers want a quick way to make their booking decisions while still getting all of the information that they need from review content. The findings from this research give both hotels and travel intermediaries clear direction in how to structure... read more »
You may have heard about TripAdvisor’s latest trip planning tool, TripAdvisor Questions and Answers. It is a platform that allows hoteliers to talk directly to travelers who have specific questions about their hotel. Currently the feature is only available in... read more »