Best practices: Website optimization (4)

Using reviews to optimize your website

How can you optimize your website with reviews and user generated content? This guide discusses why reviews and user-generated content are important, benefits of using reviews, optimizing review placement on your website, and provides some examples of businesses using reviews... read more »

Travel search and booking across screens

Consumers use many screens when planning and booking travel. While PCs still provide the highest amount of travel web traffic, mobile usage is on the rise, especially for last minute bookings. Take a look at the recent stats.

The effect of reviews on hotel conversion rates and pricing

Reviews and online user generated content are increasingly important for travelers during the research process and when choosing a hotel. This research was designed to better understand the relationship between review scores, conversion rates and pricing at the point of... read more »