Best practices: Social media (7)

Social media photo cheat sheet

Thankfully, most visual content uploaded on social media channels is resized automatically. However, there are situations when that does not happen and, if your image does not have the correct dimensions, it might get downsized or contorted. As a business that wants to look... read more »

Facebook how-to guide

We’ve preached the importance of maintaining social networks like Facebook for some time now. These platforms give hoteliers a place to engage with their guests and influential brand advocates. Many hotels, however, are not fully taking advantage of Facebook Reviews,... read more »

5 Quick tips for Pinterest

I’m a visual person. Put too much text in front of me, and my eyes glaze over. Give me a picture, and you’ve got my attention. Why is this? Some research shows that we are able to process images 60,000... read more »

5 Quick tips for developing your brand voice

There’s one topic that brings much anxiety to most hoteliers. I’ll give you a hint: it starts with an “S” and ends with “ocial media.” It doesn’t need to be a stressor. In fact, when used properly, social media can... read more »